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Discovery Family is an American television channel that is owned by Discovery, Inc., and is the channel that currently airs Littlest Pet Shop: A World of Our Own in the United States. It was originally launched in 1996 as Discovery Kids, until it was rebranded in 2010 as The Hub and later Hub Network. In 2014, it was rebranded again as Discovery Family. It is also the home channel of the previous Littlest Pet Shop TV series, which it has aired since its premiere in 2012.